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Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.
"Facebook has created a shift from online dating to social dating," said online dating expert Julie Spira.
No one need ever know the couple met through an online dating app.
"Most dates are set up through friends, but most dating sites have nothing to do with friends.
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The entrepreneurs behind these social dating services hope that marrying users' offline identities with their online personas will dissuade people from making inappropriate advances, and take some of the awkwardness out of meeting people face-to-face.Other social dating services, such as and the Complete.me, match singles based on personal information shared on Facebook, so one person who loves the Black Eyed Peas and went to Harvard University could be matched with another who adores Lady Gaga and graduated from Yale.Yoke.me, which was created by two former Huffington Post employees, even invites friends to play matchmaker and set up singles they think would hit it off."This is a better system because it cuts through the crap. You can tell whether someone is legit." Traditional online matchmakers have served up a courtship process that looks a lot like online shopping: Users browse photos hoping to find something (or someone) they like, then choose a product (or person) to engage with offline.Both are solitary exercises that often yield an experience far different from what the picture promised, and users' inboxes are flooded with irrelevant emails for weeks afterward.